Privacy Policy – 777rs Platform

1. Data Controller

777rs (referred to in this document as "777rs", "we", "us", or "our") operates the online casino and sportsbook platform accessible at 777rs.net and acts as the data controller for all personal data collected through the Platform. By registering an account or using the 777rs Platform, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and use of your personal data as described herein.

2. Personal Data We Collect

2.1 Registration Data

When you create a 777rs account, we collect: your full name, date of birth, Pakistani mobile number, and the password you choose (stored in hashed form only). This data is required to open and maintain your account.

2.2 Identity Verification (KYC) Data

To comply with anti-money laundering (AML) obligations and to verify that you are aged 18 or older, we may collect copies of your CNIC (Computerised National Identity Card) or other acceptable identity documents. KYC documents are processed and stored securely and used solely for verification purposes.

2.3 Payment Data

When you make a deposit or withdrawal, we collect transaction reference numbers, the mobile wallet or bank account used (e.g. JazzCash, Easypaisa, HBL, UBL, Meezan Bank, Bank Alfalah), transaction amounts in PKR, and timestamps. We do not store complete payment credential details such as full bank account numbers or mobile wallet PINs.

2.4 Usage and Technical Data

We automatically collect certain technical information when you use the 777rs Platform, including your IP address, device type, operating system, browser type, pages visited, session duration, and approximate geographic location. This data is used to improve Platform performance and to detect fraudulent activity.

2.5 Communications Data

When you contact our support team, we retain records of that correspondence including the content of your messages, your contact details, and the resolution provided. This data is used to assist with ongoing support queries and to improve service quality.

2.6 Responsible Gaming Data

Data related to responsible gaming tools you activate – including deposit limits, cool-off periods, and self-exclusion requests – is recorded to ensure these protections are enforced correctly. This data is handled with strict confidentiality and is never used for marketing or shared with third parties for commercial purposes.

3. How We Use Your Personal Data

777rs uses the personal data it collects for the following purposes:

• To create, manage, and maintain your 777rs account;
• To process deposits and withdrawals in PKR via your chosen payment method;
• To verify your identity and age (18+) in accordance with our KYC obligations;
• To detect, prevent, and investigate fraud, money laundering, and other prohibited activities;
• To enforce our Terms & Conditions and responsible gaming policies;
• To provide customer support and respond to account-related enquiries;
• To send transactional communications (account confirmations, deposit receipts, withdrawal notifications) to your registered mobile number;
• To send promotional communications if you have opted in to receive them (you may opt out at any time);
• To analyse Platform usage patterns for the purpose of improving performance, security, and user experience;
• To comply with applicable legal obligations, including cooperation with regulatory and law enforcement authorities where required by law.

4. Legal Basis for Processing

777rs processes your personal data on one or more of the following legal bases:

• Contractual necessity: Processing required to deliver the services you have registered for, including account management and payment processing;
• Legal obligation: Processing required to comply with applicable legal requirements, including AML, KYC, and age verification obligations;
• Legitimate interests: Processing for fraud prevention, platform security, and service improvement, where such interests are not overridden by your rights;
• Consent: Processing for optional marketing communications, which you may withdraw at any time by contacting support.

5. Data Sharing & Third Parties

777rs does not sell, rent, or trade your personal data to third parties for commercial purposes. We may share your data in the following limited circumstances:

• Service providers: Third-party companies that assist in delivering the 777rs Platform, including game providers, payment processors, identity verification services, and IT infrastructure providers. These parties are contractually bound to process your data only as instructed by 777rs and in accordance with this Privacy Policy;
• Legal authorities: Where we are required by applicable law, court order, or regulatory obligation to disclose personal data to law enforcement, regulatory bodies, or other government authorities in Pakistan or elsewhere;
• Business transfer: In the event of a merger, acquisition, or sale of assets involving 777rs, personal data may be transferred to the acquiring entity, subject to the same privacy protections described in this policy.

6. Payment Data & Financial Security

All payment transactions on the 777rs Platform – whether via JazzCash, Easypaisa, HBL, UBL, Meezan Bank, or Bank Alfalah – are processed through secure, encrypted connections. 777rs does not store your mobile wallet PIN, full bank account numbers, or other sensitive financial credentials on its servers. Transaction reference data is retained for account history, dispute resolution, and AML compliance purposes only.

You must only use payment accounts registered in your own name. Deposits or withdrawals using third-party accounts are prohibited under our Terms & Conditions and may trigger additional identity verification requirements or account restrictions.

7. Cookies & Tracking Technologies

The 777rs Platform uses cookies and similar tracking technologies to maintain your session, remember your preferences, and analyse usage patterns. Cookies used by 777rs fall into the following categories:

• Strictly necessary cookies: Required for the Platform to function, including session management and security tokens. These cannot be disabled;
• Performance cookies: Used to collect anonymous data about how users navigate the Platform in order to improve performance and user experience;
• Functional cookies: Used to remember your preferences such as language settings.

You may adjust cookie preferences through your browser settings. Note that disabling certain cookies may affect Platform functionality.

8. Data Retention

777rs retains personal data for as long as your account remains active and for a defined period thereafter to meet legal, regulatory, and operational obligations. Specifically:

• Account and identity data is retained for a minimum of five years following account closure to comply with AML regulations;
• Transaction records are retained for a minimum of five years;
• Support correspondence is retained for two years after the closure of the relevant support interaction;
• Responsible gaming data (including self-exclusion records) is retained for the duration of any applicable exclusion period and for a minimum of two years thereafter.

After applicable retention periods have elapsed, personal data is securely deleted or anonymised.

9. Data Security

777rs implements technical and organisational measures designed to protect your personal data against unauthorised access, disclosure, alteration, or destruction. These measures include:

• SSL/TLS encryption for all data transmitted between your device and the 777rs Platform;
• Encrypted storage of account passwords using industry-standard hashing algorithms;
• Access controls limiting which 777rs personnel can access personal data, on a need-to-know basis;
• Regular security assessments of Platform infrastructure;
• Two-factor verification prompts for account access from new or unrecognised devices.

While 777rs takes all reasonable steps to secure your data, no online platform can guarantee absolute security. You are responsible for maintaining the confidentiality of your own login credentials. If you suspect unauthorised access to your account, contact our support team immediately.

10. Your Data Rights

Subject to applicable law and any overriding legal obligations, you have the following rights regarding the personal data 777rs holds about you:

• Right of access: You may request a copy of the personal data 777rs holds about you;
• Right of rectification: You may request correction of inaccurate or incomplete personal data;
• Right of erasure: You may request deletion of your personal data, subject to legal retention obligations (for example, AML record-keeping requirements may prevent full erasure);
• Right to restrict processing: You may request that we limit the processing of your data in certain circumstances;
• Right to withdraw consent: Where processing is based on consent (such as marketing communications), you may withdraw that consent at any time.

To exercise any of these rights, please contact the 777rs support team at the email address provided in this policy. We will respond to all verifiable requests within a reasonable timeframe.

11. Children & Minors

The 777rs Platform is strictly restricted to individuals aged 18 years and over. We do not knowingly collect personal data from any person under the age of 18. If we become aware that we have inadvertently collected data from a minor, that data will be immediately deleted and the associated account closed. If you believe a minor has registered on the 777rs Platform, please contact our support team immediately.

12. Changes to This Privacy Policy

777rs reserves the right to update or amend this Privacy Policy at any time. When material changes are made, the "Last Updated" date at the top of this page will be revised, and we may notify registered users through their account or registered contact details. Your continued use of the 777rs Platform following any amendment constitutes your acceptance of the revised Privacy Policy. We encourage you to review this page periodically.

13. Contact & Data Enquiries

If you have any questions about this Privacy Policy, wish to exercise your data rights, or have a concern about how 777rs has handled your personal data, please contact our support team. All privacy-related enquiries are handled in English and responded to by a member of the 777rs team.

Email: [email protected]

Please include "Privacy Enquiry" in your message subject and your registered Pakistani mobile number so that our team can locate your account and respond appropriately. The 777rs support team serves players across Pakistan – Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, and beyond – around the clock, seven days a week.